Baraboo, WI

Welcome to the vibrant heart of Baraboo, Wisconsin, the self-proclaimed Greatest Place on Earth! Nestled amidst world-class museums, breathtaking natural hangouts, and a community of incredible individuals, our little town is bursting with pride and positivity.

At The Greatest Place On Earth brand, we believe in the power of small towns, the warmth of community, and the endless possibilities of embracing local pride. We believe that people are the heart and soul of any great place and that small towns have a unique power to unite individuals and foster strong communities. 

We are more than just a brand – we are a celebration of the extraordinary people, the remarkable stories, and the countless moments that make our town truly special. Our mission is to spread joy, foster connections, and inspire greatness in every corner of our community. So come on in, join us on this incredible journey, and let’s make memories that will last a lifetime. Together, we can make this place the greatest it can be.

Stay connected with the vibrant community of Baraboo! Follow #TheGPOE on social media for updates and exciting news about upcoming events.

Baraboo, Wisconsin Gifts | Greatest Place on Earth

Tired of missing out on events you didn’t see posted on Facebook? Don’t miss out on any of the fun – make sure to subscribe to our email list as well to get a list of events delivered right to your email inbox. Join us in celebrating all the beautiful things this town has to offer. Like and follow us today!

#TheGPOE Newsletter

Baraboo Young Professionals

Our Journey: From Local Origins to a Social Movement


The Greatest Place on Earth brand traces its roots back to a local church camp in the 1990s, where one of our beloved community mothers, Teri Fichter, first introduced our cornerstone logo. In 2015, driven by a shared passion for Baraboo’s spirit, two enterprising individuals, Lacey Steffes from Spa Serenity and Gretchen Pointon from Absolute Imprints, resurrected the logo and launched the Greatest Place on Earth brand. Initially envisioning a few t-shirts, we were pleasantly surprised as the brand gained immense popularity.

Locals embraced our shirts, craving more ways to display their community pride. What followed was a social media movement, where individuals proudly sported their Greatest Place on Earth shirts, hats, and water bottles, spreading the spirit of our community across the digital landscape. Baraboo, The Greatest Place on Earth, became a resounding shout-out, resonating with pride and unity.

Expanding Horizons and Supporting Local Business


Since our humble beginnings, we have grown exponentially. Starting with t-shirts, we swiftly expanded our merchandise range, offering long-sleeved shirts, hoodies, mugs, stickers, magnets, glassware, kids’ clothes, and water bottles. You can find the complete line of Greatest Place on Earth merch at Spa Serenity in Downtown Baraboo, our flagship store.

Johnsen Insurance

Our GPOE Truck made its debut in late 2018, serving as a mobile hub for Greatest Place on Earth merch, allowing us to reach every corner of the community. Building on that success, we introduced GPOE on Tour in 2019, hosting exciting pop-up events at both new and familiar local venues. These gatherings have become the perfect platform to unveil new merchandise, gather the community, and show support for local businesses.

Baraboo Events & More!