The Greatest Place on Earth Brand story begins in a small town in In the Midwest. Our small town is called Baraboo Wisconsin, a small town with a personality so large we are the self-proclaimed Greatest Place on Earth. Baraboo is the Greatest Place on Earth and it comes natural to us since we are the home to the Ringling Brothers Circus, because of our rich & colorful heritage, epic natural scenery and some of the nicest people you’ll ever meet.

The Greatest Place on Earth brand was born for a local church camp in the 1990s by one of our community mothers. Our cornerstone logo was resurrected in 2015 by a couple of our communities’ entrepreneurs. At first, we just wanted to sell a few T-shirts with this great Baraboo pride logo and then to our pleasant surprise The Greatest Place on Earth brand was born.

Locals loved the shirts and wanted more products that they could wear and use to show their community pride. Soon we began to see a social media movement. When people were headed out on vacation or just on a Saturday they grabbed their The Greatest Place on Earth shirts, hats and water bottles to take with them and they were hitting the social media waves to spread the community pride. Baraboo, The Greatest Place on Earth- we say it loud and proud here.

The fact of the matter is The Greatest Place on Earth can be any place you want it to be.




Fall Cocktails at Home

It's that time of year agin... The changing leaves, in all of their fiery glory, are spilling over the Baraboo Bluffs. Pumpkins and mums on every doorstep you pass. Cozying up on the couch with fuzzy socks and a fall cocktail is your night time routine! Let's take...

Baraboo’s Fall Fair on the Square

Saturday, October 10th from 9am-4pm, spend a day in Downtown Baraboo during the Fall Fair on the Square! 120+ artists and crafters, food, and live music. Shops and restaurants will be open with outdoor seating available on the courthouse lawn. Find The Greatest Place...
Al Ringling Brewery

Al. Ringling Brewing Co. – The Greatest Place on Earth!

The Ringling Brother's Circus history runs deep within the heart of Baraboo. Now the highly anticipated Al. Ringling Brewing Co. has finally opened their doors in Baraboo, WI.  Brewing up the greatest craft beer experience on Earth. Featuring the Secret Ringling...

Best Baraboo Area Old Fashioned

Best Baraboo Area Old Fashioned, whether you take yours sweet, sour, or press. The Old Fashioned is a fall tradition in Wisconsin. The traditional Wisconsin Old Fashioned is Brandy, muddled with Sugar, Bitters, a cherry and orange and topped with 7- up, usually served...

Places to Stay in Baraboo, Wisconsin

BarabooLocated an hour from Madison and 20 minutes from the Wisconsin Dells sits Baraboo, Wisconsin. This small town is rich with Ringling Brother's Circus history and home to the beautiful Devils Lake State Park. Whether you're looking for a kid friendly place to...
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