OUR STORY

The Greatest Place on Earth Brand story begins in a small town in In the Midwest. Our small town is called Baraboo Wisconsin, a small town with a personality so large we are the self-proclaimed Greatest Place on Earth. Baraboo is the Greatest Place on Earth and it comes natural to us since we are the home to the Ringling Brothers Circus, because of our rich & colorful heritage, epic natural scenery and some of the nicest people you’ll ever meet.

The Greatest Place on Earth brand was born for a local church camp in the 1990s by one of our community mothers. Our cornerstone logo was resurrected in 2015 by a couple of our communities’ entrepreneurs. At first, we just wanted to sell a few T-shirts with this great Baraboo pride logo and then to our pleasant surprise The Greatest Place on Earth brand was born.

Locals loved the shirts and wanted more products that they could wear and use to show their community pride. Soon we began to see a social media movement. When people were headed out on vacation or just on a Saturday they grabbed their The Greatest Place on Earth shirts, hats and water bottles to take with them and they were hitting the social media waves to spread the community pride. Baraboo, The Greatest Place on Earth- we say it loud and proud here.

The fact of the matter is the greatest place on earth can be any place you want it to be.