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The Greatest Place on Earth Brand story began in Baraboo,  WI, a small town in the midwest with a personality so large, it self-proclaimed itself, The Greatest Place on Earth.

The Greatest Place on Earth logo was originally created for a local church camp in the 1990’s by one of our community members and was resurrected in 2015 by a couple of local entrepreneurial businesswomen.  With a heart full of love and pride for the community and a desire to bring this beautiful little city even closer together, the brand began to grow!

Quietly, one of the entrepreneurs began giving back to the community, contributing to the local Boys & Girls Club, local fundraisers and even driving GPOE truck for meal delivery to children during COVID.  

Locals began loving the apparel and the concept of showing their community pride and the word spread.  Soon we began to see a social media movement and posts began showing up everywhere as community members young and old, began sharing picts from everywhere, in their beloved Greatest Place on Earth gear.

Keep the story going by sharing your great stories and good living posts!





Baraboo Brunch Shirt Launch Party

For all the local babes that love brunch! The Greatest Place on Earth is releasing a small batch of brunch style shirts at Balanced Rock Winery on Sunday, July 25th from 10am-12pm! These shirts will also be available for purchase at the Baraboo Sunday Market on Sunday...

The Greatest Place on Earth | Red White and Blue Collection

Let the Summer Fun Begin!!!The first Greatest Place on Earth Event of the Summer and we are doing a SUMMER MERCH LAUNCH! We are excited to to release our brand new Red White and Blue Family Collection! With Something for the whole family! Youth T shirts, Unisex T...

Home for the Holidays? Things to do in Baraboo

In the years past, Holiday time was used to reconnect with families and unwind. Sadly, many of us won't be traveling this year. This year we are making our own magic. It may look different, but it's still magic and it can be found in Downtown, Baraboo. Baraboo, home...

2020 Downtown Baraboo Holiday Happenings

Shop locally owned stores in a Downtown near you this holiday Season! If your community does not have a great downtown, we are happy to share ours with you! Shop Downtown Baraboo this Holiday Season. We have over 40 specialty stores that are sure to have the perfect...

Halloween in Baraboo, WI

It's the spookiest time of year and Baraboo is the perfect place to celebrate. We could all use a day of candy, costumes and tom-foolery! Here is a Baraboo guide for fun spook-filled halloween activities you can do inside and out this week with the Family! Trick Or...

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